TABLE OF CONTENTS

CHAPTER 4/PART 1  COMMERCE AND SPECTATORSHIP

        AT THE TURN OF THE CENTURY

THE COST OF DOING BUSINESS IN THE UNITED STATES

The Emergence of Vitagraph

Figure 4.1: Blackton Gives a “Chalk Talk”
Figure 4.2: Blackton in the Black Maria
Figure 4.3: Edison Projecting Kinetoscope, 1901-1902
Figure 4.4: Vitagraph Open-Air Studio

The Business of the Spanish-American War

Figure 4.5: The “Wargraph”

The Life of an American Licensee

Figure 4.6: The Licensed Trick Film at Vitagraph

Competition and Confrontation

Figure 4.7: Vitagraph Brooklyn Studio

Sigmund Lubin: The Compleat Competitor

The Advent of Rental Distribution

Figure 4.8: Rush to Judgment
Figure 4.9: The Shot and the Plot

Vertical Integration and Branding

Figure 4.10: The Vertically Integrated Motion Picture Company
Figure 4.11: Lubin the Producer

CLASS-CONSCIOUS SPECTATORSHIP AND EVENING-LENGTH ENTERTAINMENTS

The Ladies Go a Round or Two at the Pictures: Corbett-Fitsimmons

Figure 4.12: The Camera-Ready Fight

Commerce, Spectatorship, and the Product

The Emergence of Mass Entertainment

“Living Well and Accumulating Goods”: The Role of Consumerist Culture

“The Working Man’s Theater”

Table 4.1: The Amusement Situation in Boston (I)
Table 4.2: The Amusement Situation in Boston (II)
Figure 4.13: U.S. Demographic Trends, 1860-1920

“The Gendered Use of Public Space”

Figure 4.14: “A Typical Scene on the Bowery”: Class, Gender, and Public Space, ca. 1900

“The Realities of Work and Tenement Life”: The Sense of an Ethnic Community

Morality and Modality in Play Acting

The Sacrilegious Use of Sacred Things

Figure 4.15: The Full-Length Object Lesson

Two Modes of Conveying Cinematic Material

The Presentational Approach to Cinema

Figure 4.16: Mischief in the Presentational Mode

The Representational Approach to Cinema

Figure 4.17: The Basics of Parallel Editing

GLOSSARY

REFERENCES

Biographical Sketch 4.1: J. Stuart Blackton

Figure B4.1: Blackton's “Lightning Sketches”
Figure B4.2: The Pioneer of the Pixillated
Figure B4.3: Armed and Larcenous
Figure B4.4: How to Document Drawings
Figure B4.5: The Pioneer Trickster
Figure B4.6: The Feature-Length Bible Lesson
Figure B4.7: Blackton in Color

Reading 4.1: Jump Cut: Ragtime; or, “A Cinema of the Submerged”

Figure R4.1: How the Other Half Lives
Figure R4.2: The Immigrant Experience, ca. 1903
Figure R4.3: The Immigrant's Epiphany
Figure R4.4: “Baron Ashkenazy” Calls for Reconciliation

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