The Apparatus as Attraction, ca. 1902

Note that it’s the 70mm Biograph projector—“the only machine in existence using large film and showing large pictures”—that’s being advertised, not Biograph films themselves: the product is the technological wonder, not the little entertainments created to display it. The newest technological wonder was almost always certain to attract a crowd, and the motion-picture machine was preceded in this respect by the phonograph and the x-ray machine, for the latter of which no practical application had yet been found.

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