FIGURE 5.4

The Apparatus as Attraction, ca. 1902

Note that it’s the 70mm Biograph projector—“the only machine in existence using large film and showing large pictures”—that’s being advertised, not Biograph films themselves: the product is the technological wonder, not the little entertainments created to display it. The newest technological wonder was almost always certain to attract a crowd, and the motion-picture machine was preceded in this respect by the phonograph and the x-ray machine, for the latter of which no practical application had yet been found.

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